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Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997
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Citation

Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development